Determines the company's mission and strategic direction as conveyed through policies and concrete objectives which are met through the effective management of human, financial and material resources;
Authorizes and organizes the establishment of major departments and associated senior staff positions;
Allocates material, human and financial resources to implement organizational policies and programs; establishes financial and administrative controls; formulates and approve promotional campaigns; and approves overall human resources planning;
Selects middle managers, directors or other executive staff; delegates the necessary authority to them and creates optimum working conditions;
Represents the organization, or delegates representatives to act on behalf of the organization, in negotiations or other official functions.
A university degree in business administration, commerce or computer science;
Several years of experience as a middle manager in financial, communications or other business services.
Assesses characteristics of products or services to be promoted and advise on the advertising needs of an establishment;
Advises clients on advertising or sales promotion strategies;
Develops and implement advertising campaigns appropriate for print or electronic media;
Gathers, research and prepares communications material for internal and external audiences;
Develops, implements and evaluates communications strategies and programs designed to inform clients, employees and the general public of initiatives and policies of businesses, governments and other organizations;
Prepares or oversees preparation of reports, briefs, bibliographies, speeches, presentations, Web sites and press releases;
Develops and organizes workshops, meetings, ceremonies and other events for publicity, fundraising and information purposes.
A university degree or college diploma in business marketing, public relations or communications